Branding is a valuable business asset. According to Forbes, ”A good brand may help a firm stand out from its competition, boost its market position, raise revenue and much more.”
Jeff Bazos once said, “A brand for a company is like a reputation for a person.”
I couldn’t agree more.
Done correctly, a great brand builds trust. It should also effectively communicate the brand value - or, what the promise is to its customers.
For over 25 years, I have facilitated hundreds of successful branding, creative and marketing solutions for a wide range of clients.